Soda Pop Label Designs
Examining and Creating Print Advertisements (Virtual Tour)
Stage of Literacy Development:
Stage 2: Consolidation / FluencyStage 3: Literacy for Growth
Ages:
8-12
Grade Range:
3rd 4th 5th 6thFood Groups:
Primary: Knowledge Building, Text Structures & Genres
Transcript
In media literacy the students looked at different types of advertisements and we also focused on the purpose and the audience. So who would be wanting to buy this product, as well as the reason for buying the product. The students were then given the task to design their own label for a soda pop, and these are some great examples of what they came up with. On the label they had to include the title of the product, as well as use bright colors and bold lettering. They also had to include information about the nutritious value. So they really looked at examples that would be on different products, and their nutritious values and use that to design their own label.
Related References
What is Media Literacy?: http://www.media-awareness.ca/english/teachers/media_literacy/what_is_media_literacy.cfm
Activity Objective
The goal of Soda Pop Label Designs: Examining and Creating Print Advertisements (Virtual Tour) is to help students develop an understanding of various types of media and to encourage students to write a persuasive advertisement.
Quick Tips
Additional Comments:
- Modeling how to use media literacy terminology, including marketing and target audience will help students build their vocabulary. Using the terms throughout the activity will encourage the students to use these new terms as well.
- Encouraging students to discuss the product, package design and target audience fosters critical thinking and promotes the idea of being an informed consumer.
- Integrating art into your literacy program fosters student motivation and engagement.
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Reader's Notebook: Promoting the Use of Comprehension Strategies through Letter Writing (Virtual Tour)
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Sentence Sort: Organizing a Paragraph (Virtual Tour)
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